Vice Versa - AVANDI

Avandari - is adventurous, It is a window into more - more taste, more aroma, more experiences. It’s bold, it's colorful, it tells stories of terroirs and micro-climates it was grown from. Avandari values the rules and traditions that withstood the test of time, but also encourages ventures into new territories. That’s why as the centerpiece of the design we used windows. For Georgian wines, made with a more modern, European twist - We used early gothic “Lancet windows” lined with colorful stained glass. For traditional Georgian wines made in Qvevri - We used the shape “Sarkmeli” (window) of ancient Georgian Churches.

Avandari Curious is , well, Curious. It blends different types of wines, to get new and exciting tastes. Curious does not just play by the rules - it bends the rules to its will to venture into the unknown, To alchemise new concoctions and quench the thirst for insatiable curiosity. The design is a curious variation on Avandari - The window now looks into the unknown universe(hence the stars on the top) and at its center stands a golden goblet - as the symbol of its magical properties.

While its counterparts are more adventurous and curious, Avandi (which means “a rule” in Georgian) plays by the rules to perfection. It’s subtle, it’s refined, it’s seamless and exquisite. To highlight this tried and tested perfection and compliment the shape of the bottle - we used architectural arches that held up cultural heritage for centuries. For Georgian wines, made with a more modern, European twist - We used Romanesque pointed arches, and for Georgian wines, made the traditional way - in a Qvevri , Georgian ancient arches were used.

Avandi Wine Packaging

Wine Label Design / Label Strategy / Design

Vice Versa